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Some newsy notes on the prestige makeup category.
November 23, 2009
By: TOM BRANNA
NPD Group, Port Washington, NY, has released some tidbits on the prestige makeup category under its “Did You Know?” moniker. For example: • 7% of eye shadows are in a five+ palette and these type of eyeshadow palettes grew +23% in sales, while overall eye shadow sales declined by-12%. • 29% of foundations are sold in a compact form and 31% of thesecompacts are a crème/crème to powder formula. • 12% of all makeup lip products are plumpers. Lip color makes up 42%of plumpers, which grew 23%, while overall plumpers decreased by -5%. • 36% of all foundations contain SPF and they grew by+11%. • 33% of all blushes are bronzers and although they declined by -1%,they performed better than overall blush, which declined by-5%. • Only 3% of all prestige makeup products come in a paletteform. More info: www.npd.com
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